Google has updated its affiliate ads policy for Chrome extensions following accusations from creators that PayPal’s popular Honey browser extension operates like a “scam.” This change is significant for those engaged in online shopping and affiliate marketing.
Honey faced criticism for allegedly redirecting affiliate revenue from influencers it compensated for promotion by using its Chrome extension to replace links with its own affiliate link during checkout. According to the newly updated Google policy released today, such practices are prohibited in most scenarios:
Affiliate links, codes, or cookies must only be included when the extension offers a direct and transparent user benefit connected to its primary functionality. It is not acceptable to inject affiliate links without user interaction that provides a tangible advantage.
Common violations include:
Inserting affiliate links when no discount, cashback, or donation is available.
An extension that persistently injects affiliate links in the background without associated user action.
Neither Google nor PayPal has responded to requests for comment.
Last month, YouTuber MegaLag, whose video exposing Honey’s practices has garnered over 17 million views, mentioned that a “Part 2” to his video was delayed due to ongoing developments he cannot presently disclose.
In January, YouTuber Legal Eagle filed a lawsuit against PayPal regarding Honey’s controversial affiliate practices.
