LG Display Unveils Its Brightest OLED TV Panel: 4000 Nits of Brilliance

At this year’s CES, LG Display did not showcase its usual range of groundbreaking screens, leading to an unusual situation where Panasonic revealed the most about LG Display’s latest OLED technology. Even before any formal announcements, LG Display’s advanced OLED panel was already highlighted in 2025 flagship models like Panasonic’s Z95B and the LG G5 from LG Electronics.

Now, LG Display is revealing comprehensive details about its innovative four-layer tandem OLED design. This new technology boasts a brightness increase of 33 percent over its predecessor and is optimized for the AI TV era, achieving a maximum brightness of up to 4,000 nits. While the mention of AI might seem exaggerated, the advancements in this panel are undeniably impressive.

Here’s an overview of the innovations introduced by LG Display:

The new panel features a Primary RGB Tandem structure, a proprietary technology developed by LG Display that employs independent stacks of RGB elements to generate light. Previously, a three-stack light source was utilized, with two layers of blue elements emitting shorter energy wavelengths, alongside red, green, and yellow elements in a single layer.

With the Primary RGB Tandem structure in the fourth-generation OLED TV panel, the light source is organized into four stacks by incorporating two layers of blue elements and separate layers of red and green elements, significantly enhancing maximum brightness by maximizing light production from each layer compared to prior models.

In the ongoing competition for OLED brightness, Samsung Display has also introduced its exceptionally bright QD-OLED screen in the Samsung S95F, which was recently announced in Las Vegas. While Samsung opts for a glare-free display finish, LG continues with a traditional glossy finish, albeit enhanced with ultra-low reflective technology to minimize distractions.

The fourth-generation LG Display OLED also boasts improved energy efficiency, with color brightness reaching 2,100 nits, reflecting a 40 percent increase from the previous model. These peak brightness figures represent the panel’s capabilities, but this does not guarantee that manufacturers like Panasonic will utilize this potential in consumer products.

Regardless, OLED technology continues to evolve, becoming brighter and more vibrant while maintaining its signature advantages, such as perfect blacks, excellent viewing angles, and rapid response times for gaming. Although the best models come at a premium, they are worthwhile investments. For more information about the new panel, check out these insightful videos from Caleb Denison at Digital Trends and Vincent Teoh at HDTVTest.

Additionally, LG Display’s competitor, Samsung Display, did have a CES showcase that my colleague Sean Hollister covered, so be sure to watch that as well.