L’Oréal is introducing its latest beauty gadget, Cell BioPrint, aimed at demystifying skincare. Announced at CES 2025, this innovative device analyzes your skin and provides tailored recommendations to combat signs of aging.
Developed in collaboration with NanoEntek, a South Korean startup specializing in biofluid technology, the Cell BioPrint operates by having users apply a facial tape strip to their cheek. This strip is then immersed in a buffer solution before being processed in the device. After analyzing the sample, the gadget captures images of your face while you respond to a series of brief questions regarding skin concerns and aging.
According to L’Oréal, the device employs proteomics to evaluate your skin’s aging process. It offers personalized guidance on enhancing your skin’s appearance and predicts how your skin may respond to various skincare ingredients.
While this claim is intriguing, assessing the efficacy of L’Oréal’s methods necessitates peer-reviewed studies or expert analysis. Furthermore, the company asserts that the device can forecast potential cosmetic issues before they occur, such as a predisposition to hyperpigmentation or enlarged pores.
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The popularity of skincare surged during the COVID-19 lockdowns, prompting a shift in beauty trends towards self-care and the emergence of “skinfluencers.” However, this trend has turned skincare shopping into a complex endeavor. On platforms like TikTok, numerous influencers encourage spending on various products, debating the benefits of ingredients like glycerin versus hyaluronic acid, or even promoting devices that claim to enhance ingredient efficacy. The landscape can be confusing and costly, with results that vary widely among individuals.
The appeal of the Cell BioPrint lies in its promise to provide scientifically-informed recommendations tailored to your biology. Instead of relying on general advice, like the common suggestion to start using retinol at 30, this device aims to offer personal insights based on your unique skin characteristics. Personalization is a crucial theme in beauty technology showcased at CES, and it holds particular significance in skincare, which is inherently individualistic. Yet, the reliability of the Cell BioPrint’s scientific claims and recommendations remains uncertain.
L’Oréal assures that the Cell BioPrint is user-friendly, with a straightforward five-minute process. Users will also have the option to retest, allowing them to track changes and progress over time. However, the device’s consumer availability timeline is yet to be determined, with pilot testing planned in Asia later this year and no specific launch date or price disclosed.
